who we are
Laro
We are creating a new generation of high quality oral care products by combining pharmaceutical-grade science with potent natural ingredients, sophisticated flavours and sustainable business practices.
Why we are
Laro
So many of the amazing sustainable and health focused trends in the wider beauty industry seem to have skipped oral care - but why, when they are products we all use every single day. Laro is on a mission to do better, and be a brand you are proud to showcase at your sink.
what we are
Laro
A brand that elevates the mundane task of brushing teeth into an experience that's luxurious, thoughtful, and conscious. All our products are plastic-free, fluoride-free, and SLS-free. Every Laro product is based around powerful natural ingredients and sustainable practices.
In addition, we have partnered with Greenspark to ensure that every order placed gives something back to the planet and communities. Read more about our initiatives here.
Meet Beth, Our Founder
Are you ready to elevate your daily routine?
Word of Mouth Blog
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As Stocked In: St Clement's Hotel, Featured in ...
The St Clement, London's newest luxury hotel and subject of a recent FT How to Spend It feature, chose Laro as its exclusive oral care partner. Here's how it happened....
As Stocked In: St Clement's Hotel, Featured in ...
The St Clement, London's newest luxury hotel and subject of a recent FT How to Spend It feature, chose Laro as its exclusive oral care partner. Here's how it happened....
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Bleeding Gums: What They're Actually Telling You
Bleeding gums are rarely just about brushing technique. Here's what the science says about gum inflammation, the role of your oral microbiome, and the ingredients that help - or don't.
Bleeding Gums: What They're Actually Telling You
Bleeding gums are rarely just about brushing technique. Here's what the science says about gum inflammation, the role of your oral microbiome, and the ingredients that help - or don't.
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Is Your Toothpaste Disrupting Your Oral Microbi...
he oral microbiome is a complex ecosystem of 700+ bacterial species, and the products you use twice a day affect it. Here’s which toothpaste ingredients to look at closely -...
Is Your Toothpaste Disrupting Your Oral Microbi...
he oral microbiome is a complex ecosystem of 700+ bacterial species, and the products you use twice a day affect it. Here’s which toothpaste ingredients to look at closely -...
