Close-up of brown cellulose acetate toothbrush with natural fibre bristles and a squeeze of white gel-like toothpaste.

who we are

Laro

We are creating a new generation of high quality oral care products by combining pharmaceutical-grade science with potent natural ingredients, sophisticated flavours and sustainable business practices.

Beach landscape with a Laro aluminium Naturally Whitening Toothpaste tube, a packaging box for the toothpaste and a brown cellulose acetate toothbrush lying in the sand, with beach green grass and flower shoots surrounding.

Why we are

Laro

So many of the amazing sustainable and health focused trends in the wider beauty industry seem to have skipped oral care - but why, when they are products we all use every single day. Laro is on a mission to do better, and be a brand you are proud to showcase at your sink.

Stack of three product boxes for Laro's Naturally Whitening Toothpaste, SLS free and fluoride free, stacked to show the recyclable, vegan and cruelty free symbols as well as the Made in the UK stamp. Set against a stone wall backdrop.

what we are

Laro

A brand that elevates the mundane task of brushing teeth into an experience that's luxurious, thoughtful, and conscious. All our products are plastic-free, fluoride-free, and SLS-free. Every Laro product is based around powerful natural ingredients and sustainable practices.

  • We are Luxurious

    Our products work hard with the finest, uncompromising ingredients to be the best
    in class.

  • We are Conscious

    We elevate people and planet through zero plastic commitments, purposeful choices and innovation.

  • We are Beautiful

    We strive for perfection in design and function to be a brand our customers can be proud of.

Close-up of six Laro Naturally Whitening Toothpaste, SLS and fluoride free, unit cartons stacked and held with two hands top and bottom.

Meet Beth, Our Founder

Are you ready to make waves?

  • SLS Free Toothpaste: A Gentle Choice for Your Teeth

    SLS Free Toothpaste: A Gentle Choice for Your T...

    Hello again, I'm Beth, the founder of Laro. Today, I want to talk about an important aspect of oral care - SLS free toothpaste. SLS, or Sodium Lauryl Sulfate, is...

    SLS Free Toothpaste: A Gentle Choice for Your T...

    Hello again, I'm Beth, the founder of Laro. Today, I want to talk about an important aspect of oral care - SLS free toothpaste. SLS, or Sodium Lauryl Sulfate, is...

  • Fluoride Free Toothpaste: A Healthier Choice for Your Smile

    Fluoride Free Toothpaste: A Healthier Choice fo...

    Hello again, I'm Beth, founder of Laro, and I'm passionate about offering healthier, more natural choices in oral care. As the popularity of fluoride free toothpaste continues to grow, I'd...

    Fluoride Free Toothpaste: A Healthier Choice fo...

    Hello again, I'm Beth, founder of Laro, and I'm passionate about offering healthier, more natural choices in oral care. As the popularity of fluoride free toothpaste continues to grow, I'd...

  • Bridging the Gap

    Bridging the Gap

    When will the oral care industry catch up with beauty trends? There is huge opportunity for innovation within the oral care world. Using better, cleaner ingredients in more sustainable ways is a...

    Bridging the Gap

    When will the oral care industry catch up with beauty trends? There is huge opportunity for innovation within the oral care world. Using better, cleaner ingredients in more sustainable ways is a...

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