who we are
Laro
We are creating a new generation of high quality oral care products by combining pharmaceutical-grade science with potent natural ingredients, sophisticated flavours and sustainable business practices.
Why we are
Laro
So many of the amazing sustainable and health focused trends in the wider beauty industry seem to have skipped oral care - but why, when they are products we all use every single day. Laro is on a mission to do better, and be a brand you are proud to showcase at your sink.
what we are
Laro
A brand that elevates the mundane task of brushing teeth into an experience that's luxurious, thoughtful, and conscious. All our products are plastic-free, fluoride-free, and SLS-free. Every Laro product is based around powerful natural ingredients and sustainable practices.
In addition, we have partnered with Greenspark to ensure that every order placed gives something back to the planet and communities. Read more about our initiatives here.
Our Values
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Exceptional
Our products work hard with the finest, uncompromising ingredients to be the best
in class. -
Conscious
We elevate people and planet through zero plastic commitments, purposeful choices and innovation.
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Elegant
We strive for perfection in design and function to be a brand our customers can be proud of.
Meet Beth, Our Founder
Are you ready to elevate your daily routine?
Word of Mouth Blog
View all-
Hydroxyapatite vs Peroxide: The New Science of ...
Peroxide has its place. Used occasionally and professionally, it delivers impressive results. But for daily whitening - the kind that keeps teeth bright, strong and healthy - hydroxyapatite is the...
Hydroxyapatite vs Peroxide: The New Science of ...
Peroxide has its place. Used occasionally and professionally, it delivers impressive results. But for daily whitening - the kind that keeps teeth bright, strong and healthy - hydroxyapatite is the...
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The Complete Guide to Whitening Toothpaste: Wha...
For years, “whitening toothpaste” has been synonymous with harsh abrasives, aggressive foaming agents and short-term results at the expense of long-term oral health. But as consumers become more ingredient-aware -...
The Complete Guide to Whitening Toothpaste: Wha...
For years, “whitening toothpaste” has been synonymous with harsh abrasives, aggressive foaming agents and short-term results at the expense of long-term oral health. But as consumers become more ingredient-aware -...
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The Rise of Design-Led Oral Care: Why Beautiful...
Design-led oral care marks a cultural shift: everyday essentials are finally receiving the thoughtful design they deserve. By merging aesthetics, sustainability, and efficacy, brands like Laro are redefining what it...
The Rise of Design-Led Oral Care: Why Beautiful...
Design-led oral care marks a cultural shift: everyday essentials are finally receiving the thoughtful design they deserve. By merging aesthetics, sustainability, and efficacy, brands like Laro are redefining what it...
