Close-up of brown cellulose acetate toothbrush with natural fibre bristles and a squeeze of white gel-like toothpaste.

who we are

Laro

We are creating a new generation of high quality oral care products by combining pharmaceutical-grade science with potent natural ingredients, sophisticated flavours and sustainable business practices.

Close-up of six Laro Naturally Whitening Toothpaste, SLS and fluoride free, unit cartons stacked and held with two hands top and bottom.

Why we are

Laro

So many of the amazing sustainable and health focused trends in the wider beauty industry seem to have skipped oral care - but why, when they are products we all use every single day. Laro is on a mission to do better, and be a brand you are proud to showcase at your sink.

Packshot of 5 Laro Naturally Whitening Toothpaste beige tubes with aluminium caps, all varying degrees of usage from brand new to very squeezed and crinkled.

what we are

Laro

A brand that elevates the mundane task of brushing teeth into an experience that's luxurious, thoughtful, and conscious. All our products are plastic-free, fluoride-free, and SLS-free. Every Laro product is based around powerful natural ingredients and sustainable practices.

In addition, we have partnered with Greenspark to ensure that every order placed gives something back to the planet and communities. Read more about our initiatives here.

Our Values

  • We are Luxurious

    Our products work hard with the finest, uncompromising ingredients to be the best
    in class.

  • We are Conscious

    We elevate people and planet through zero plastic commitments, purposeful choices and innovation.

  • We are Beautiful

    We strive for perfection in design and function to be a brand our customers can be proud of.
Head shot of founder, white skin and long brown hair wearing a white shirt, stone-wall background.

Meet Beth, Our Founder

Founder Story

Are you ready to make waves?

Shop Now

Word of Mouth Blog

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