Laro x Koh-I-Noor Signature Toothbrush

A daily ritual, reimagined.

Handcrafted in Italy in collaboration with heritage design house Koh-I-Noor, the Laro × Koh-I-Noor Signature Toothbrush transforms a daily habit into a moment of quiet refinement.

Its sculptural handle is made from Mazzucchelli’s M49 Bioplastic - a material derived from cellulose acetate and vegetable-based plasticiser, created to combine the beauty and durability of acetate with a lighter environmental footprint. Bio-based and biodegradable, M49 replaces fossil-derived raw materials with renewable ones, bringing craftsmanship and sustainability into perfect balance.

Finished in a classic tortoiseshell, each toothbrush is polished by hand and designed for longevity - a piece to keep and care for, not discard. The precision-engineered head offers a gentle yet effective clean, supporting gum health and the oral microbiome. In choosing natural animal hair bristles, we return to our roots - to a time when materials were chosen for their honesty and gentleness. The result is a brush that cleans effectively while preserving the integrity of enamel.

Why this matters

Most toothbrushes still rely on single-use plastic and disposable design. Ours doesn’t. By choosing M49 Bioplastic, we honour a circular approach - one that feels luxurious to hold yet thoughtful in its origins. It’s an object made to last, and to live beautifully in your daily ritual.