Word of Mouth

The Hidden Ingredients in Toothpaste: What to Know About Triclosan, Synthetic Dyes & SLS

The Hidden Ingredients in Toothpaste: What to K...

Beth Booker

Toothpaste has long been treated as hygiene rather than wellness. This in-depth guide explores why ingredients like triclosan, synthetic dyes and SLS are still common in oral care, what current...

The Hidden Ingredients in Toothpaste: What to K...

Beth Booker

Toothpaste has long been treated as hygiene rather than wellness. This in-depth guide explores why ingredients like triclosan, synthetic dyes and SLS are still common in oral care, what current...

A Year of Growth, Rituals and New Rewards: Laro’s 2025 Christmas Update

A Year of Growth, Rituals and New Rewards: Laro...

Beth Booker

In this end-of-year update, we’re sharing the highlights that defined 2025, announcing our first-ever Laro rewards programme, and giving you an early look at what’s coming next: deeper expert-led content,...

A Year of Growth, Rituals and New Rewards: Laro...

Beth Booker

In this end-of-year update, we’re sharing the highlights that defined 2025, announcing our first-ever Laro rewards programme, and giving you an early look at what’s coming next: deeper expert-led content,...

Nano vs Full-Structure Hydroxyapatite: What’s the Difference - And Which Is Better?

Nano vs Full-Structure Hydroxyapatite: What’s t...

Beth Booker

Hydroxyapatite has become the new hero of safe whitening and enamel-strengthening oral care. But not all hydroxyapatite is the same. Behind the scenes, there are two distinct types used in...

Nano vs Full-Structure Hydroxyapatite: What’s t...

Beth Booker

Hydroxyapatite has become the new hero of safe whitening and enamel-strengthening oral care. But not all hydroxyapatite is the same. Behind the scenes, there are two distinct types used in...

Hydroxyapatite vs Peroxide: The New Science of Safe Whitening

Hydroxyapatite vs Peroxide: The New Science of ...

Beth Booker

Peroxide has its place. Used occasionally and professionally, it delivers impressive results. But for daily whitening - the kind that keeps teeth bright, strong and healthy - hydroxyapatite is the...

Hydroxyapatite vs Peroxide: The New Science of ...

Beth Booker

Peroxide has its place. Used occasionally and professionally, it delivers impressive results. But for daily whitening - the kind that keeps teeth bright, strong and healthy - hydroxyapatite is the...

The Complete Guide to Whitening Toothpaste: What Works, What Doesn’t & What’s Safe

The Complete Guide to Whitening Toothpaste: Wha...

Beth Booker

For years, “whitening toothpaste” has been synonymous with harsh abrasives, aggressive foaming agents and short-term results at the expense of long-term oral health. But as consumers become more ingredient-aware -...

The Complete Guide to Whitening Toothpaste: Wha...

Beth Booker

For years, “whitening toothpaste” has been synonymous with harsh abrasives, aggressive foaming agents and short-term results at the expense of long-term oral health. But as consumers become more ingredient-aware -...

The Rise of Design-Led Oral Care: Why Beautiful Products Belong in the Bathroom as Much as Skincare

The Rise of Design-Led Oral Care: Why Beautiful...

Beth Booker

Design-led oral care marks a cultural shift: everyday essentials are finally receiving the thoughtful design they deserve. By merging aesthetics, sustainability, and efficacy, brands like Laro are redefining what it...

The Rise of Design-Led Oral Care: Why Beautiful...

Beth Booker

Design-led oral care marks a cultural shift: everyday essentials are finally receiving the thoughtful design they deserve. By merging aesthetics, sustainability, and efficacy, brands like Laro are redefining what it...