Word of Mouth

We Compared Laro to Colgate Total, Ingredient by Ingredient

We Compared Laro to Colgate Total, Ingredient b...

We published a function-by-function comparison of Laro and Colgate Total, the UK's most widely used toothpaste. Here's what we found - and why we made the choices we did.

We Compared Laro to Colgate Total, Ingredient b...

We published a function-by-function comparison of Laro and Colgate Total, the UK's most widely used toothpaste. Here's what we found - and why we made the choices we did.

What's Really Behind Bad Breath (Your Microbiome Knows)

What's Really Behind Bad Breath (Your Microbiom...

Bad breath is usually a microbiome problem, not a hygiene one. Here's what's actually happening in your mouth, why masking with strong mouthwash can backfire, and what to do instead.

What's Really Behind Bad Breath (Your Microbiom...

Bad breath is usually a microbiome problem, not a hygiene one. Here's what's actually happening in your mouth, why masking with strong mouthwash can backfire, and what to do instead.

As Stocked In: St Clement's Hotel, Featured in FT HTSI

As Stocked In: St Clement's Hotel, Featured in ...

The St Clement, London's newest luxury hotel and subject of a recent FT How to Spend It feature, chose Laro as its exclusive oral care partner. Here's how it happened....

As Stocked In: St Clement's Hotel, Featured in ...

The St Clement, London's newest luxury hotel and subject of a recent FT How to Spend It feature, chose Laro as its exclusive oral care partner. Here's how it happened....

Bleeding Gums: What They're Actually Telling You

Bleeding Gums: What They're Actually Telling You

Bleeding gums are rarely just about brushing technique. Here's what the science says about gum inflammation, the role of your oral microbiome, and the ingredients that help - or don't.

Bleeding Gums: What They're Actually Telling You

Bleeding gums are rarely just about brushing technique. Here's what the science says about gum inflammation, the role of your oral microbiome, and the ingredients that help - or don't.

Is Your Toothpaste Disrupting Your Oral Microbiome?

Is Your Toothpaste Disrupting Your Oral Microbi...

he oral microbiome is a complex ecosystem of 700+ bacterial species, and the products you use twice a day affect it. Here’s which toothpaste ingredients to look at closely -...

Is Your Toothpaste Disrupting Your Oral Microbi...

he oral microbiome is a complex ecosystem of 700+ bacterial species, and the products you use twice a day affect it. Here’s which toothpaste ingredients to look at closely -...

How to Choose a Fluoride-Free Toothpaste (What Actually Matters)

How to Choose a Fluoride-Free Toothpaste (What ...

“Fluoride-free” doesn’t mean much on its own. Here’s what actually separates a well-formulated fluoride-free toothpaste from a weak one - and what to check before you buy.

How to Choose a Fluoride-Free Toothpaste (What ...

“Fluoride-free” doesn’t mean much on its own. Here’s what actually separates a well-formulated fluoride-free toothpaste from a weak one - and what to check before you buy.