It's Time To Make Some Waves in the Oral Care World

The revolution starts here.

We are the new generation of premium oral care products. Laro combines pharmaceutical-grade science, with potent natural ingredients and sustainable business practices. Our products are free from sulphates, fluoride and come in zero plastic packaging. They're non-toxic, vegan and better for you and planet.

It's time we demand more from the products we all use every single day. We bring conscious luxury to your daily practices, blending seamlessly with your beauty rituals.

Fluoride-Free | SLS-Free | Zero Plastic

Thoughtfully Chosen Natural Ingredients

Think pineapple enzyme for gentle stain removal, lemon oil to combat stains and white clay for a deep antimicrobial cleanse. Underpinned with hydroxyapatite to mimic your tooth enamel as a hard-working active ingredient, they provide all round care and protection for your mouth.

We have put the same care into creating our packaging. Every part is 100% recyclable through your normal household channels making the right choice an easy one. In addition, we will rescue 3 plastic bottles from marine environments for every order placed - see more about our planet friendly initiatives on our blog.