Fluoride-Free | SLS-Free | Zero Plastic

Your mouth is the first conversation your body has with the world.

Laro is hydroxyapatite-powered oral care - clinically proven to remineralise enamel, gentle on your oral microbiome, packaged without a gram of plastic.

Close-up of our Naturally Whitening Toothpaste cream coloured tube with hexagonal aluminium cap, wild mint, lemon and bergamot flavoured.

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Naturally Whitening Toothpaste

£12.99

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As featured in Vogue, The Times & The Financial Times | Recommended by Dentists

Two minutes. Twice a day. Every day of your life. Here's what that time should be doing:

Rebuilds.
Hydroxyapatite is the mineral your enamel is made of. Clinically studied to remineralise teeth and reduce sensitivity - the mechanism fluoride-free usually lacks.
Whitens without peroxide.
Bromelain (a pineapple enzyme) and kaolin clay lift surface stains gently enough for daily use. No bleach, no abrasion trade-off.
Leaves your microbiome alone.
No SLS, no alcohol, no synthetic foaming agents. Your mouth hosts 700+ bacterial species; our formulas clean without stripping them.

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As featured in Vogue | The Times | SheerLuxe

It works. We checked. So did the dentists.

"Laro toothpaste provides natural cavity protection without exposing your mouth or your body to harsh chemicals or preservatives.

As a dentist I am always looking for ways to encourage good oral hygiene while also boosting my patients' oral microbiome. Laro offers a solution for people who are concerned with the chemicals in our environment, but don't want to compromise on tooth protection. Combining a natural hydroxyapatite toothpaste with a good diet and good hydration not only benefits your mouth but your whole body."

- Dr Francis Chohan, Tavistock Dental

Katherine W.
"Been using for 4 months now and totally love it. No more white tongue, teeth feel better- has helped with sensitivity too- more than sensodyn!"
Valentina B.
"Just received my tubes of Laro this week and I am IN LOVE! I've tried so many fluoride-free toothpastes over the years and all fell short on some level (so many use other toxins even when fluoride-free!!). I was afraid to spend the money on yet another trial but SO HAPPY I DID! Well worth it."
Ines Z.
"I’d been fluoride/SLS aware for a while, but honestly I hadn’t done much about it. I was still nuking everything in my mouth, good bacteria and all. Finding Laro happened unexpectedly...I’ve found a cleaner, more conscious brand with real benefits, a genuinely lower environmental footprint, and a more thoughtful approach to how the products actually interact with your body! Love and respect!