Fluoride-Free | SLS-Free | Zero Plastic

A New Standard in Oral Care.

The mouth is the first point of connection between your body and the outside world.

What happens here doesn’t stay here; it travels through your bloodstream, your gut, your system.

A balanced oral microbiome supports everything from digestion to inflammation, energy levels to long-term health. Products you use for two minutes, twice a day, every day of your life should understand this.

That’s why we don’t formulate like traditional oral care.

We formulate like it matters.

Our fluoride-free, SLS-free toothpaste challenges the norm, working with your body, not against it.

Naturally whitening. Microbiome-friendly. Powered by hydroxyapatite.

Meet Our Signature Range.

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Natural, Fluoride-Free Formulas

Meet Laro.

Our Signature Range features high-performance, fluoride-free products designed to strengthen enamel, support the oral microbiome, and gently whiten teeth - without harsh chemicals.

Formulated with hydroxyapatite, a clinically studied alternative to fluoride, to remineralise enamel and reduce sensitivity.

With bromelain (a natural enzyme) and kaolin clay to lift surface stains for a naturally brighter smile.

I started Laro with one question:
what’s actually in our toothpaste?

The answer led to something bigger - a rethink of oral care as part of whole-body health.

So I built what I couldn’t find.

Thank you for being here, for asking better questions, and for helping us build something better.

— Beth

As featured in Vogue | The Times | SheerLuxe

Award-Winning Formulations

Most toothpaste formulas were developed decades ago - long before we understood the oral microbiome, and its connection to the rest of the body.

And yet, they remain part of one of the most consistent daily exposures we have.

Twice a day. Every day. For life.

We think that deserves better. And so do dentists, industry experts and our beautiful design-led retailers.

"Laro toothpaste provides natural cavity protection without exposing your mouth or your body to harsh chemicals or preservatives.

As a dentist I am always looking for ways to encourage good oral hygiene while also boosting my patients' oral microbiome.  Laro offers a solution for people who are concerned with the chemicals in our environment, but don't want to compromise on tooth protection.  Combining a natural hydroxyapatite toothpaste with a good diet and good hydration not only benefits your mouth but your whole body."

- Dr Francis Chohan, Tavistock Dental

Loved by.

Plastic-Free | Aesthetically Pleasing | Impact Easing

It's Beautiful. Like Our Planet.

We believe how something looks is a promise about how it was made. Careless design is a tell. It means somewhere in the process, someone stopped paying attention .

And if they stopped paying attention to the thing you can see, imagine what happened with the things you can’t.

We take meticulous care over every detail of every product we bring into the market, because whole body health means mind, body and soul. It means honouring the connection between our skin, mouth and gut. It means protecting people and planet.

It’s a responsibility we take seriously, and we are proud of the progress we are making, the ground we are breaking and the harm we are preventing, thanks to your support.

Our products and packaging contains zero plastic, with every element recyclable through standard household systems. And with every order you help us to support social initiatives removing plastic bottles from marine environments - a small shift, multiplied.

Discover more on Instagram.