Why Laro
Because we believe beauty starts deeper.
At Laro, sustainability is not a marketing claim - it’s our design brief.
Every product, partnership and process is built around a simple goal: to create oral care that cares - for you, and for the planet.
Personalisation
We use natural, microbiome-supportive ingredients that are kind to both the mouth and the environment. Our fluoride-free formulations use biocompatible minerals such as hydroxyapatite - a safe, non-toxic alternative that supports tooth health without disrupting your oral microbiome.
We avoid harsh foaming agents, synthetic dyes, and artificial flavours. Every ingredient is selected for purity, function, and low environmental impact.
Our new biodegradable toothbrushes are made from the M49 bio-based bioplastic developed by Mazzucchelli (read more here) and we will continue to seek more innovative packaging and ingredient materials for our future product launches.
Social Responsibility
We believe business should be restorative, not extractive.
Beyond plastic offsetting, we work with Greenspark to contribute to verified environmental and social impact projects that support reforestation and community-led clean-up efforts.
As a female-founded business, we are also committed to creating equitable opportunities for women across our supply chain and within our growing team.