Naturally Whitening Toothpaste

Meet our signature fluoride-free, naturally whitening toothpaste, crafted to strengthen enamel, support the oral microbiome, and elevate your daily ritual. Designed for those who care as deeply about clean ingredients as they do about beautiful design, this gentle yet high-performing formula uses hydroxyapatite, a science-backed mineral that helps remineralise enamel, reduce sensitivity, and promote a naturally brighter smile.

Our original blend is infused with wild mint, lemon, and bergamot essential oils, creating a refreshing, uplifting flavour profile that leaves your mouth feeling clean - not coated. No synthetic foaming agents, no harsh chemicals, and absolutely no plastic.

Created with conscious luxury in mind, our toothpaste is packaged in a fully recyclable aluminium tube, made to sit beautifully on your bathroom shelf while minimising environmental impact.

Why You’ll Love It

Fluoride-free and microbiome-friendly

Powered by hydroxyapatite to remineralise and strengthen enamel

Gently lifts surface stains for natural whitening using bromelain (pineapple enzyme) and kaolin (white clay)

Refreshing blend of wild mint, lemon & bergamot

Clean, minimal ingredient list

Zero-plastic, fully recyclable packaging

For a deep dive into our hand-selected ingredients - and why they matter - explore our Word of Mouth blog.