Frequently Asked Questions

When we call our Naturally Whitening Toothpaste "natural", we mean that it is primarily made up of ingredients sourced and derived from nature. Our formulas are free of any artificial flavours and preservatives, artificial colouring and artificial sweeteners. We also do not use any animal derived ingredients (which is why we can call ourselves Vegan), or any ingredients tested on animals (Cruelty Free).

Ingredients list: GLYCERIN, AQUA, HYDRATED SILICA, HYDROXYAPATITE, CALCIUM CARBONATE, KAOLIN, XYLITOL, CELLULOSE GUM, COCAMIDOPROPYL BETAINE, STEVIOSIDE, MENTHA ARVENSIS LEAF OIL, MENTHOL, MENTHA VIRIDIS LEAF OIL, BROMELAIN, SODIUM CHLORIDE, AROMA, CITRUS AURANTIUM BERGAMIA FRUIT OIL, LIMONENE.

Translated into real talk, these are the key components: 

• Hydroxyapatite: This essentially mimics the substances of your tooth's enamel, and works to rebuild, remineralise and protect enamel as well as smoothing the surface of your teeth. See our Word Of Mouth blog for more.
• Cocamidopropyl Betaine: This is a surfactant derived from Coconut, used as a natural alternative to SLS (Sodium lauryl sulphate) that you find in most commercial toothpastes - these are the ingredients that create the foamy feeling when brushing. 
• Calcium Carbonate: Used as a micro-abrasive, derived from limestone. 
• Mint, Lemon & Bergamot Oils: We use three different types of oil extract from mint plants both for flavouring and freshness.
• Bromelain: This is a naturally occurring enzyme derived from pineapples, and we use it to gently dissolve stains without using harsh abrasives or damaging enamel. 
• Kaolin: This is a white clay compound that we include for its deep cleansing and anti-microbial properties. 

Cavities are caused by the bacteria in plaque that can wear away your enamel and create harmful abrasions. Our toothpaste works to prevent and reduce these in combination with regular and effective brushing, as our ingredients are designed to both reduce bacteria and strengthen enamel (please refer to the ingredients breakdown above). 

Whilst fluoride has been proven effective in preventing tooth decay, its use has also raised concerns over potential health risks (particularly when it comes to children) and environmental impacts. In our fluoride free toothpaste, we use a variety of natural ingredients known for their dental benefits. But the real star is hydroxyapatite, a naturally occurring mineral that mimics your tooth enamel. This hard-working active ingredient offers all-around care and protection for your mouth. This alternative not only matches fluoride's effectiveness but also offers additional benefits such as being gentler on sensitive teeth and gums, and it is naturally derived.

Upwards of 1.5 Billion plastic toothpaste tubes end up in landfill sites each year, and we wanted to create something that did better for the environment - it seems outdated in this day and age. We chose aluminium tubes and caps in order to be 100% recyclable through household channels, and indeed aluminium is a material that can be effectively recycled unlike some plastics. We also believe aluminium tubes maintain the maximum freshness and protection for our toothpaste. 

Read more on our blog here.

We think this is a question that should be asked more often and is at the heart of why we have developed natural formulas with no harsh chemical ingredients.

A healthy oral microbiome consists of beneficial bacteria that can keep harmful microorganisms in check, preventing infections and maintaining the health of our teeth and gums - in much the same way as our gut microbiome. Many conventional toothpastes and mouthwashes contain chemicals and artificial additives that can disrupt the delicate balance of microorganisms in your mouth. The natural ones we have selected offer the same antimicrobial properties without the harmful side effects, ensuring a balanced and healthy oral environment.

Read more on our Word of Mouth blog.

Yes! All Laro products are formulated with natural ingredients, free from SLS and harmful chemicals, making them safe for you and your baby. For more details, check out our blog post.

Yes - all of our formulations are 100% vegan and cruelty-free.

Our Naturally Whitening Toothpaste and Active Mouth Rinse are made entirely from plant-derived and mineral-based ingredients, without any animal testing or animal-derived compounds.

The only exception is our toothbrush collaboration with Koh-i-Noor, which features natural boar-bristle fibres. These were chosen for their gentle polishing qualities and minimal environmental impact - a return to traditional craftsmanship - but we understand this means the brush itself is not vegan.

While the bristles are naturally derived, no animals are harmed or tested on in the making of our toothbrushes. Koh-i-Noor’s heritage production methods prioritise ethical sourcing and long-lasting quality over synthetic alternatives.