Frequently Asked Questions

Laro's Toothpaste

What does "natural" mean?

When we call our toothpaste "natural", we mean that it is primarily made up of ingredients sourced and derived from nature. Our formulas are free of any artificial flavours and preservatives, artificial colouring and artificial sweeteners. We also do not use any animal derived ingredients (which is why we can call ourselves Vegan), or any ingredients tested on animals (Cruelty Free).

What ingredients does your "Naturally Whitening Toothpaste" contain? 


Translated into real talk, these are the key components: 

  • Hydroxyapatite: This essentially mimics the substances of your tooth's enamel, and works to rebuild, remineralise and protect enamel as well as smoothing the surface of your teeth. 
  • Cocamidopropyl Betaine: This is a surfactant derived from Coconut, used as a natural alternative to SLS (Sodium lauryl sulphate) that you find in most commercial toothpastes - these are the ingredients that create the foamy feeling when brushing. 
  • Calcium Carbonate: Used as a micro-abrasive, derived from limestone. 
  • Mint, Lemon & Bergamot Oils: We use three different types of oil extract from mint plants both for flavouring and freshness.
  • Bromelain: This is a naturally occurring enzyme derived from pineapples, and we use it to gently dissolve stains without using harsh abrasives or damaging enamel. 
  • Kaolin: This is a white clay compound that we include for its deep cleansing and anti-microbial properties. 

Does Laro's toothpaste prevent cavities?

Cavities are caused by the bacteria in plaque that can wear away your enamel and create harmful abrasions. Our toothpaste works to prevent and reduce these in combination with regular and effective brushing, as our ingredients are designed to both reduce bacteria and strengthen enamel (please refer to the ingredients breakdown above). 

Why have you chosen not to use Fluoride?

Whilst fluoride has been proven effective in preventing tooth decay, its use has also raised concerns over potential health risks and environmental impacts. In our fluoride free toothpaste, we use a variety of natural ingredients known for their dental benefits. But the real star is hydroxyapatite, a naturally occurring mineral that mimics your tooth enamel. This hard-working active ingredient offers all-around care and protection for your mouth. This alternative not only matches fluoride's effectiveness but also offers additional benefits such as being gentler on sensitive teeth and gums, and it is naturally derived.

Why have you chosen to use aluminium tubes?

Upwards of 1.5 Billion plastic toothpaste tubes end up in landfill sites each year, and we wanted to create something that did better for the environment - it seems outdated in this day and age. We chose aluminium tubes and caps in order to be 100% recyclable through household channels, and indeed aluminium is a material that can be effectively recycled unlike some plastics. We also believe aluminium tubes maintain the maximum freshness and protection for our toothpaste. 

Orders & Shipping

I just placed my Laro order, what happens next? 

You will receive an email from us letting you know your order has been received. Your new Laro products should be at your door within 3-5 business days.

Can I edit the items in my order after it has been confirmed?

We are not able to edit an order after it has been placed, but please contact us so we can help find an alternative solution.

Is shipping free?

Orders over £25 shipping within the UK qualify for free delivery. For orders of  £25 or under, shipping will be calculated at checkout based on the weight of your items.

Please note shipping rates apply to both one-time purchases and subscriptions.

Do you ship outside of the UK?

We currently do not ship orders internationally, however, this is subject to change. We are working to open up this option as we grow - please sign up to our mailing list to be the first in the know when this happens.

My order hasn't been delivered, what should I do? 

If your order hasn't shown up, please email us at and we will follow up with the delivery partner. Make sure you reference your order number email so we can help as efficiently as possible.

My order has arrived with damaged items, what do I do? 

If your order has arrived and there are damages, we are very sorry to hear! Please email us at referencing your order number. If you can include any pictures it will help our team to investigate and avoid this in the future. We will make sure you get a refund or a replacement.

My order arrived but there are items missing, what do I do? 

If there are missing items that should have been with your order, we are very sorry to hear! Please email us at referencing your order number. We will investigate what happened to your items and rectify the problem as soon as possible. 

Returns & Exchanges

How do I make a return? 

If you'd like to return or exchange an unopened Laro product, email us at referencing your order number and we will process your return and send you a returns label. 

Can I return products if I don't like them? 

Unfortunately as we are a small business competing with some very big giants, we are unable to accept returns or exchanges on any opened items. We are confident you'll love our products though!