Hi! I'm Beth
Founder of Laro.
My journey to founding Laro is a personal one, rooted in my lifelong pursuit of excellence and a desire to create something beautiful. After growing up in a picturesque English village, I moved to London to chase these dreams diving into the world of law before transitioning into a career as a city banker.
The demanding lifestyle of London's financial district was challenging, but it also introduced me to the world of luxury beauty products. While I have managed to acquire quite the selection of sophisticated and sustainable beauty products, I haven't had the same success with my oral care.
This realization hit me as I stood before the toothpaste aisle in a store, surrounded by plastic tubes of generic toothpaste. It struck me how no premium, environmentally conscious oral care products were readily available. I couldn't shake off a feeling of discontent, and I realized that this was a great opportunity for me to create something that would blend my love for luxury with my passion for sustainability.
I dedicated myself to researching natural ingredients, exploring sustainable packaging, and understanding the latest in oral care technology. My goal was clear: to build a brand that not only provided excellent oral care but also aligned with the values and lifestyles of discerning consumers like myself.
This is how Laro was born. It's a reflection of my commitment to elevate the mundane task of brushing teeth into an experience that's luxurious, thoughtful, and conscious.