Founder of Laro. 

Laro began with a simple question: why had oral care been left behind?

I’d spent years working in banking and law — structured worlds built on precision and polish — yet I found calm and meaning in the quiet rituals of everyday life. Brushing my teeth was one of them. It’s something we all do, morning and night, yet the experience felt clinical, synthetic, and far removed from the beauty, design, and consciousness I sought in everything else I used.

I wanted something better — for myself, for my daughter, for our planet.

Something that looked as good on the sink as it felt to use.

Something that treated the mouth not as a separate space, but as the beginning of the body — a living ecosystem that deserves care.

So I started Laro: a collection of natural, fluoride-free formulations designed to support the oral microbiome and bring intention back to daily routines. We use hydroxyapatite — a biomimetic mineral that strengthens and remineralises enamel — alongside botanicals chosen for balance and calm. Every material, from our recyclable aluminium tubes to our glass bottles, was considered with as much care as the ingredients inside.