Fluoride has long been a cornerstone of mainstream dental care—championed for its cavity-fighting capabilities. But in today’s more considered approach to health, many are beginning to ask: what’s actually in our toothpaste?
At Laro, we believe in transparency, efficacy, and honouring the delicate balance of the oral microbiome. That’s why we made the conscious decision to create a fluoride-free toothpaste. But this isn’t about jumping on a trend. It’s about elevating oral care with integrity, science, and intention.
Why fluoride-free?
The concerns around fluoride are not always black and white. While fluoride does help strengthen enamel and prevent decay, overexposure has been linked to fluorosis and broader health concerns. More than that, traditional toothpaste formulas often come with a cocktail of other ingredients—SLS, artificial sweeteners, synthetic preservatives—that do little to support long-term wellbeing.
For those seeking a more natural approach, fluoride-free oral care offers an alternative. But not all fluoride-free toothpastes are created equal.
What’s inside matters more than what’s left out
At Laro, we don’t believe in simply removing ingredients. We believe in replacing them—carefully and consciously—with scientifically backed, naturally derived alternatives that work. Our toothpaste is formulated with hydroxyapatite, a mineral that naturally makes up 97% of tooth enamel. It's clinically shown to remineralise the teeth, reduce sensitivity, and protect against cavities—without disrupting the oral microbiome.
We also use bromelain (a natural enzyme from pineapple) to gently dissolve plaque, and xylitol to inhibit the growth of harmful bacteria, keeping breath fresh and pH balanced.
Every ingredient earns its place. No filler. No foaming agents. No compromises.
Supporting the oral microbiome
The mouth is the gateway to the body—and home to a diverse ecosystem of bacteria. Modern science is only just beginning to uncover the powerful connection between oral health and systemic health. Disrupting this balance with harsh chemicals or antibacterial agents may do more harm than good.
Our microbiome-friendly formula is designed to support—not sterilise—this ecosystem, offering protection while allowing good bacteria to thrive.
A ritual, not a routine
Fluoride-free should never mean less effective—or less luxurious. We’ve designed Laro to turn a functional moment into a sensory one. A calming texture. A refreshing, botanical taste. A design-led object that lives beautifully on your bathroom shelf.
Because how we care for our mouths should feel as considered as the skincare we use or the supplements we take.
Is fluoride-free right for me?
Going fluoride-free is a personal choice—and it’s important to find what works best for you. But for those looking for a more natural, holistic approach to oral care—one that’s free from synthetic additives and full of intention—Laro offers an alternative grounded in both elegance and efficacy.