We’re beyond excited to share that Laro has been featured in British Vogue as part of a growing movement reshaping the way we think about oral care. It’s a huge moment not just for our team, but for a wider cultural shift - one that places the oral microbiome at the heart of holistic wellbeing.
At Laro, we’ve always believed that oral care deserves a place in the spotlight. Far from being a clinical, routine task, it’s the beginning and the end of every day. It’s intimate, sensory, and deeply connected to our overall health. Our mission has always been to elevate the everyday ritual into something luxurious, pleasurable, and rooted in science.
The Vogue piece explores how a new wave of brands is challenging outdated norms, asking: why shouldn’t oral care be treated with the same care and intention as skincare or nutrition? We couldn’t agree more.
As Vogue notes, interest in the oral microbiome is growing - and for good reason. This delicate ecosystem of bacteria plays a crucial role not only in mouth health, but also in digestion, immunity, and even skin clarity. Laro is proud to be leading the way in this space, with a natural, microbiome-first approach that supports health from the inside out.
Being featured in British Vogue is a huge milestone for us. But more than that, it’s a sign that the conversation around oral health is changing - and we’re here for it.
This is just the beginning!
With love,
Beth & the Laro team