There's a particular kind of validation that comes not from a press quote, but from being quietly chosen.
Before the St Clement had opened its doors, a message arrived through our website. The team building the hotel had been watching our Instagram feed for some time and wanted to try the products. We sent samples and thought little more of it.
A few weeks later, we learned that Laro had been selected as the exclusive oral care partner for every guest room. Every bathroom cabinet, every floor. They came back before opening for full-size mouthwashes for the communal bathrooms too.
That property is the St Clement - London's newest luxury hotel, and the subject of a recent feature in the FT's How to Spend It supplement.
The phrase from the piece that stayed with us was one we recognised: the hotel was built on "unusual attention to every detail." That instinct is familiar. It's the same reason we read every ingredient in the products we were replacing, questioned every assumption the oral care industry had normalised, and made something we'd actually be proud to see on a shelf.
The St Clement is a hotel that notices those things. We're glad to be in their rooms.
If you're staying, you'll find us waiting.