Natural oral care, crafted with intention.

Everyday essentials, re-designed.

Clinically supported oral care - naturally whitening, microbiome-friendly, and created to live beautifully on your bathroom shelf.

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⭐️5,000+ customers · Award-winning · Made in the UK

Quarterly supply trio of Laro's Naturally Whitening Toothpaste, in trio shipping box.

Why It's Different

Naturally Whitening
Enzymes + hydroxyapatite, not bleach

Microbiome-Friendly
No SLS, no harsh antibacterials

Designed to Be Seen
Aluminium tube, zero plastic

  • Katie-

    "Beautiful product and packaging, the toothpaste is incredible- it leaves my teeth feeling really clean and the taste is gentle and not overpowering. I'm converted!"

  • Valentina-

    "Just received my tubes of Laro toothpaste this week and I LOVE it! I have tried so many different fluoride-free over the years and all fell short on some level... I was afraid to spend the money... but SO HAPPY I DID! Well worth it."

  • Cassie-

    "Beautifully packaged with a fresh, refined taste. Consider me converted."
Close-up of our Naturally Whitening Toothpaste cream coloured tube with hexagonal aluminium cap, wild mint, lemon and bergamot flavoured.

Laro London

Naturally Whitening Toothpaste

£12.99
£12.99
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Tax included.

Free delivery on orders over 25 GBP / 30 EUR.

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Toothbrush with toothpaste being applied on a beige background

What's Inside?

Hydroxyapatite - strengthens enamel

Pineapple enzyme, kaolin - lift stains gently

Xylitol - supports cavity prevention

What's Not Inside

✕ No fluoride

✕ No SLS

✕ No artificial dyes

✕ No plastic packaging