We’re delighted to share that Laro was featured last week on ITSLIQUID, the global architecture, design and contemporary art platform with a community of more than 300,000 creators and tastemakers.
For a young brand reimagining an overlooked category, this recognition is both meaningful and deeply aligned with our mission: to bring design, consciousness and microbiome-friendly science into the heart of oral care.
You can read the full feature here: ITSLIQUID - Laro London.
Why This Feature Matters
ITSLIQUID is known for championing brands and artists who combine aesthetic sensitivity with purposeful innovation. Being highlighted there positions Laro not just within the world of beauty, but within a broader cultural conversation around how design influences everyday wellbeing.
For us, it affirms what we’ve always believed: oral care deserves the same level of attention, craft and creativity as skincare or fragrance. It should be beautiful. It should be considered. And it should support the body, not disrupt it.
What the Feature Highlights
A New Kind of Oral Routine
The article explores how Laro was born from a simple frustration - that oral care had been left behind while every other corner of beauty was evolving. Laro approaches the mouth the way skincare approaches the skin: with respect, gentleness and science.
Microbiome-Friendly Formulations
ITSLIQUID highlights our commitment to fluoride-free, SLS-free, microbiome-supportive formulations made in small batches in the UK. Instead of traditional harsh actives, we use biomimetic hydroxyapatite to strengthen enamel while maintaining microbial harmony.
A Design-Led Approach
From recyclable aluminium tubes to quiet, understated packaging that belongs beside your favourite skincare, Laro’s design language reflects a calm, minimalist aesthetic. Oral care can be functional and beautiful - a small daily ritual you look forward to.
Sustainability at the Core
The feature also touches on our zero-plastic commitment, our responsible sourcing, and our belief that everyday products should be crafted with care for both people and the planet.
Why This Matters for the Future of Oral Care
Being spotlighted by an influential design platform marks an important shift: oral care is stepping into the world of lifestyle, wellness and conscious beauty. No longer a clinical afterthought, it is becoming a ritual - one that deserves quality, integrity and design.
At Laro, we’re proud to be contributing to that shift.
Thank You for Being Part of This Journey
We are grateful to our community - early customers, stockists, friends, and supporters - who believe in a more thoughtful kind of oral care. Your feedback and enthusiasm make features like this possible.
There’s so much more to come, including new formulations and design innovations we can’t wait to share.
For now, we’re celebrating this milestone - and inviting you to read the feature if you haven’t yet.