This Black Friday, we’re doing things differently.
Instead of discounts or flash sales, we’re marking the moment with a thoughtful collaboration and giveaway - celebrating the beauty of small rituals, well-made things, and the power of conscious choices.
One lucky winner will receive Laro’s Signature Collection - including our Naturally Whitening Toothpaste, Active Mouth Rinse, and handcrafted biodegradable toothbrush - alongside Aurra London’s Discovery Set, a beautifully curated edit of their five signature fragrances.
Together, they form a ritual of renewal: daily moments that awaken the senses and remind us that luxury lies in awareness, not excess.
Why Laro × Aurra makes perfect sense
Like Laro, Aurra London was founded on the belief that beauty should be both intentional and emotional. Their clean, cruelty-free fragrances are crafted with high-grade natural and biotechnological ingredients, designed to align with your energy and enhance your mood.
Where Laro tends to the mouth - the beginning of every conversation, breath, and connection - Aurra tends to the aura, that invisible field of scent and self that surrounds us. Both brands share a commitment to modern craftsmanship, minimal design, and sensory wellbeing.
This partnership celebrates the synergy between inner and outer care: how the simple acts of cleansing, breathing, and scenting can reconnect us to ourselves.
A Black Friday with meaning
The world doesn’t need more discounts - it needs more intention.
Our Laro × Aurra Giveaway is an invitation to slow down and rediscover the pleasure of daily rituals that nourish rather than consume. It’s our way of offering something generous, lasting and beautifully considered.
How to enter
To enter, visit our Instagram pages @larolondon and @aurralondon, and:
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Follow both brands
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Like the giveaway post
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Tag a friend who appreciates conscious beauty
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Share to stories and save for an extra entry
The giveaway is open to UK and EU residents. Entries close Monday, 1 December, and the winner will be announced shortly after.
Discover the brands
✨ Explore Laro’s Signature Collection — fluoride-free, microbiome-friendly oral care designed for modern rituals.
✨ Discover Aurra’s Fragrance Discovery Set — five clean, genderless scents for every state of being.