You've overhauled your skincare.
You track your cycle. You take your magnesium.
But what's on your toothbrush has barely changed since 1975.
The Wellness Blindspot.
The last step in every woman's morning routine is the most overlooked.
We scrutinise ingredient lists on our serums. We've ditched parabens from our moisturisers. We've rebuilt our gut health, cleaned up our nutrition, and questioned everything that touches our skin.
And then we reach for a tube of toothpaste that hasn't changed its formula in decades.
Twice a day. Every day. For life.
The average adult absorbs more from their oral mucosa than from anywhere else on their body - it's one of the most permeable surfaces we have. And yet the products sitting on the bathroom shelf next to our £80 face cream are still packed with the same chemicals the clean beauty movement spent the last ten years helping us avoid elsewhere.
It's the last untouched frontier in modern wellness. And it matters, especially if you're a woman.
What's Actually in Conventional Toothpaste
Triclosan. A synthetic antimicrobial, originally designed for industrial floor cleaning, that research has linked to thyroid disruption and interference with hormone signalling. Women experience thyroid conditions at five to eight times the rate of men. It's now banned from hand soap - but it spent decades in toothpaste.
SLS (Sodium Lauryl Sulphate). The foaming agent that makes toothpaste feel like it's working. It strips the protective mucous lining of your mouth, disrupts your oral microbiome, and has been linked to an increased frequency of mouth ulcers. The foam isn't cleaning. It's just foam.
Synthetic preservatives and PEGs. Compounds that accumulate, and that researchers are increasingly scrutinising for their potential to mimic oestrogen in the body - relevant to anyone navigating hormonal balance at any stage of life.
Here's the uncomfortable reality: women carry a higher cumulative chemical load from personal care products than men. We use more products. We use them every day. And the body doesn't process each exposure in isolation - it processes all of them, together.
Oral care is the piece most of us haven't looked at yet. It probably should have been the first.
The Laro Difference
Formulated without compromise. For a body that deserves the same standard in every room of the house.
We built Laro because we couldn't find what we were looking for: oral care that matches the intelligence women are already applying to the rest of their wellness routine.
No fluoride. No SLS. No synthetic preservatives. No parabens. No triclosan. No endocrine-disrupting ingredients of any kind.
Instead:
Hydroxyapatite — the same mineral your teeth and bones are made from. Clinically studied to remineralise enamel and reduce sensitivity, without any of the concerns that follow synthetic fluoride. Used by dentists in Japan for over 40 years.
Bromelain — a natural enzyme derived from pineapple that lifts surface stains gently and effectively, without abrasive chemicals.
Kaolin clay — a gentle polishing mineral that cleans without stripping, with one of the lowest abrasivity scores in oral care.
A formula that works with your oral microbiome, not against it. Because a healthy mouth supports digestion, immunity, inflammation response, and long-term whole-body health.
Dr Francis Chohan, Tavistock Dental
