Today marks a special moment for us at Laro: our Naturally Whitening Toothpaste has officially sold out across the UK. It’s a milestone that feels both surreal and deeply affirming - a sign that the movement toward cleaner, more conscious oral care is truly gathering pace.
Over the past year, we’ve seen an enormous rise in interest around fluoride-free formulations, microbiome-supportive ingredients, and the desire for oral care that aligns with the same thoughtful choices people now make in their skincare and wellness routines. More customers than ever are taking the time to look at what’s inside their products - and for many, discovering that traditional toothpastes still contain unnecessary fillers, harsh detergents, and plastic packaging has been a turning point.
For a small, independent brand, seeing this message resonate so powerfully is incredibly meaningful.
A Restock Is Coming - With Beautiful Upgrades
The good news: our next production run is already on its way.
Within the next couple of weeks, we’ll be fully restocked - and your toothpaste will arrive in our newly upgraded aluminium tubes and redesigned caps, created to be more durable, easier to use, more refined, and even more aligned with our zero-plastic, conscious-luxury philosophy.
If you’d like to be the first to know when they’re live, you can join our community list - our subscribers will receive early access before the wider restock announcement.
Why This Moment Matters
Selling out isn’t simply about demand - it reflects a wider shift happening in oral health.
People are beginning to connect the dots between:
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The oral microbiome and overall wellbeing
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The impact of everyday formulations on long-term health
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The desire for cleaner, simpler ingredient lists
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Packaging that respects the planet rather than pollutes it
As education around fluoride alternatives grows - particularly around safe, effective ingredients like hydroxyapatite - more people are choosing products that support both health and habit, bringing care and intention into one of the most overlooked parts of the daily routine.
A Heartfelt Thank You
To everyone who has tried, loved, shared, and supported Laro so far - thank you.
Supporting a young, independent brand is never just about a purchase. It’s a belief in a vision: that oral care can be beautiful, intentional, design-led, and better for both you and the planet.
We cannot wait to share the next chapter with you - and to get our newly upgraded toothpaste back on your bathroom shelves very soon.
If you're not already on the list, now is a great moment to join our community so you don’t miss the early drop.