For years, oral care sat outside the design conversation. Skincare packaging became luxurious. Fragrances became sculptural. Haircare embraced minimalism and refillability. Meanwhile, toothpaste tubes and mouthwash bottles remained clinical, plastic, and hidden in drawers.
Today, that gap is closing fast. A new generation of design-forward oral care brands - Laro among them - is reshaping not just what we use in the bathroom, but how those objects make us feel. Oral care is no longer just hygiene; it’s part of the aesthetic landscape of the home and the growing culture of intentional, ritual-led wellness.
Welcome to the era of design-led oral care.
1. Design as a Wellness Cue
Interior designers have long known that environment influences behaviour. But design psychology applies to the products within those spaces too.
A well-designed object sends a subtle signal:
“This matters. Slow down. Enjoy this moment.”
Research in cognitive psychology shows that people naturally engage more consistently with objects that feel pleasing to hold, use, and look at. In the bathroom - where routines can feel rushed or overlooked - this matters.
Laro’s minimal, elegant packaging borrows cues from luxury skincare: clean silhouettes, muted tones, tactile materials. The result is a quiet visual invitation to treat oral care as part of a broader self-care ritual, rather than a task to tick off. Take at look at our Signature Range here.
2. The Bathroom Is Becoming a Sanctuary - and Oral Care Is Catching Up
In modern homes, bathrooms are evolving from functional spaces into wellness sanctuaries. Think:
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micro-cement shelves
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soft lighting
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premium accessories
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curated product displays
If the bathroom is a curated environment, the products inside it need to live up to that atmosphere. Traditionally packaged toothpaste or plastic mouthwash bottles break the aesthetic flow; design-conscious oral care completes it.
This shift explains the rising demand for products that:
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look beautiful on open shelving
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complement high-end interiors
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integrate seamlessly into a design-led lifestyle
Oral care is no longer exempt from the “everything should be beautiful” expectation.
3. Sustainability and Aesthetics Are Now Intertwined
The new wave of design-led oral care isn’t just about beauty - it's also about responsibility.
Consumers increasingly expect premium products to be eco-conscious. They want packaging that aligns with both their environmental values and their design principles.
Laro answers both demands through:
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recyclable aluminium
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premium refillable formats
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plastic-free, low-waste design
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materials chosen for longevity, not disposability
Design is no longer only visual. It’s also ethical. A beautiful product that adds to landfill feels outdated to modern consumers; true luxury now lies in sustainability.
4. Everyday Essentials Are Becoming Lifestyle Statements
Buying design-led oral care is not about vanity. It’s about coherence.
People are curating their homes more carefully than ever, from fragrances to hand soaps to countertop accessories. Oral care was the last frontier - an overlooked category waiting for the same level of cultural attention.
Choosing a product like Laro signals:
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a shift toward considered consumption
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an investment in long-term wellbeing
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an appreciation for beauty in the everyday
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a desire for harmony between form and function
Oral care becomes part of a lifestyle narrative, not an exception to it.
5. Premium Oral Care Is Redefining Luxury
Luxury used to mean gold details and opulent packaging.
Modern luxury means:
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functionality
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refinement
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sensory pleasure
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sustainability
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design simplicity
Laro’s elevated packaging and materials allow oral care to sit confidently next to skincare giants - Aesop, Le Labo, Susanne Kaufmann - without feeling out of place. For many consumers, that coherence is the definition of luxury today.
A New Standard for the Bathroom
Design-led oral care marks a cultural shift: everyday essentials are finally receiving the thoughtful design they deserve. By merging aesthetics, sustainability, and efficacy, brands like Laro are redefining what it means to care for yourself - and your environment.
We’re entering a new era where oral care isn’t hidden away. It’s displayed. Admired. Enjoyed. And most importantly, it becomes a moment of calm and pleasure woven into the rhythm of daily life.