Every morning and night we reach for the same things: toothbrush, toothpaste, mouth rinse. These are quiet, habitual moments — yet their environmental impact is anything but small.
Globally, more than 20 billion toothpaste tubes end up in landfill every year. Most are made from mixed plastics and aluminium layers that can’t be recycled. Toothbrushes are usually plastic too; each one takes hundreds of years to break down, if at all. What feels like a tiny daily ritual adds up to staggering, invisible waste.
At Laro, we set out to change that.
The hidden cost of convenience
Traditional oral care was built for convenience and cost, not circularity. Squeezable plastic tubes, plastic caps, disposable brushes — they were quick to make and easy to ship. But “disposable” doesn’t mean gone. It means staying in soil and oceans long after we’re finished with it.
Even well-meaning recycling can fall short. Most toothpaste tubes are multi-layered composites that standard recycling systems reject. Toothbrushes are too small and complex to process. So even if you put them in the right bin, chances are they’ll end up in landfill or be incinerated.
Designing a better ritual
We believe daily care can be both beautiful and responsible. That’s why every part of Laro’s collection is made to reduce plastic waste without compromising design or performance.
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Aluminium toothpaste tubes — endlessly recyclable and protective of formula freshness.
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Glass mouth rinse bottles — heavy, tactile, and refillable.
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Biodegradable toothbrush — a new collaboration with heritage Italian makers KOH-I-NOOR, using an innovative bioplastic (M49) derived from renewable plant materials.
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FSC-certified cartons & considered shipping — small details that reduce footprint and feel special to receive.
The goal isn’t to sacrifice experience; it’s to elevate it. Plastic-free can be luxurious, minimal and worthy of your bathroom shelf.
Why it matters
Sustainability isn’t just a marketing claim — it’s cumulative. If one person switches to a plastic-free oral care routine, that’s dozens of tubes and brushes kept out of landfill each year. Multiply that by households and hotels making the same shift and we begin to change the system.
And beyond waste, it’s a mindset: choosing things built to last, to be refilled, to be loved. We call it conscious luxury — small daily upgrades that feel good to use and good to live with.
How to create a plastic-free bathroom
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Audit your daily rituals: toothpaste, toothbrush, mouth rinse, floss. Swap one thing at a time.
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Choose endlessly recyclable materials: aluminium and glass over mixed plastics.
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Look for refillable formats: mouth rinse concentrates, recyclable caps, FSC-certified paper.
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Support design-led sustainability: products you want to keep out and use — not hide away.
Explore Laro’s zero-plastic collection
Together, small shifts become meaningful impact — proving sustainability can live beautifully in even the quietest corners of your day.