We’re delighted to share that Laro has been selected for the newly launched Power of Purity marketplace, founded by model, entrepreneur and sustainability advocate Jodie Kidd.
Power of Purity brings together a carefully chosen edit of beauty and wellness brands that meet the highest standards of ingredient integrity, transparency and environmental responsibility - and we’re proud to be among them.
At Laro, we believe oral care deserves the same level of discernment as skincare. Every formula we create is fluoride-free, microbiome-friendly, and made in small batches in the UK, using naturally active ingredients like hydroxyapatite to strengthen enamel and support the mouth’s natural ecosystem. Our packaging is zero-plastic, housed in infinitely recyclable aluminium and glass, with a focus on timeless design over disposability.
Being recognised by Power of Purity is a meaningful moment - it affirms our belief that the future of beauty is one where efficacy and ethics can coexist beautifully. Jodie Kidd and her team have set a new benchmark: a destination where customers can discover products that are not only kind to skin (and in our case, mouth) but also kind to the planet.
As one of the launch brands, Laro joins a growing movement of founders redefining what pure means - not just free from harmful ingredients, but rich in purpose, consciousness and design.
Explore Laro’s collection now on Power of Purity and discover how your daily ritual can be both a moment of care and a quiet act of change.
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