We’re thrilled to share that Laro's Naturally Whitening Toothpaste has been featured in The Guardian’s Best Sustainable Christmas Gifts 2025 - a curated guide to the most thoughtful, eco-friendly presents to give this festive season... that won't end up in landfill.
Read the article here >> The Best Sustainable Christmas Gifts in the UK
For a young, design-led oral care brand built on the belief that everyday essentials deserve beauty, integrity and conscious innovation, this is a milestone we’re incredibly proud of.
A New Kind of Sustainable Gift
Being spotlighted by The Guardian places Laro alongside some of the UK’s leading sustainable brands - and signals a shift in what consumers are choosing to wrap and gift. People are moving away from disposable trends, and instead investing in premium, zero-plastic, design-forward essentials that genuinely improve daily wellbeing.
Laro’s formulations were recognised not just for their sustainability credentials, but for making oral care feel like part of a modern self-care ritual. From our fluoride-free, naturally whitening toothpaste to our Active Mouth Rinse and biodegradable toothbrush, each product is crafted to elevate small moments — with science-backed ingredients and quiet-luxury packaging made to be kept, not discarded.
Why Laro Makes a Standout Eco-Friendly Christmas Gift
Whether you’re gifting a design lover, a wellness-obsessed friend, a skincare devotee, or someone embracing a more considered way of living, Laro sits beautifully in the new wave of eco-conscious luxury gifting.
Here’s what makes our products Guardian-worthy:
1. Zero-plastic packaging, made beautifully
Our aluminium toothpaste tubes and glass mouth rinse bottles offer a fully recyclable alternative to traditional bathroom plastics - without compromising on aesthetics.
2. Science-backed, microbiome-friendly formulations
We pair pharmaceutical-grade hydroxyapatite with botanicals that support the oral microbiome for healthier, stronger teeth - without SLS, fluoride, artificial whiteners or unnecessary fillers.
3. Premium design that complements modern interiors
Laro is crafted to belong on the bathroom shelf, not hidden in a cupboard - making it a gift that brings daily joy as well as daily benefits.
4. An elevated alternative to traditional beauty gifting
As beauty gifting becomes increasingly saturated, thoughtful wellness-led essentials are emerging as a smarter, more meaningful option.
What The Guardian Said
In today’s feature, The Guardian highlighted Laro as a standout choice for anyone seeking a sustainable, design-led Christmas gift that’s both luxurious and genuinely useful.
For a brand built on changing perceptions around oral care, this kind of recognition reinforces the cultural shift we’ve always believed in: people want products that are both good for them and good for the planet - without compromising on design.
How to Gift Laro This Season
Our Signature Edit brings together our bestselling products in one beautifully curated set - the perfect introduction to Laro, and a timeless, sustainable gift for the festive season.
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Naturally Whitening Toothpaste
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Active Mouth Rinse
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Biodegradable Toothbrush
Thoughtful, design-forward, and made to be used every single day.