National Smile Month invites us to rethink not just how we smile — but why we care for our mouths in the first place. This year, a shift is happening. One that feels less like a fleeting beauty trend, and more like a long-overdue course correction.
In a world saturated with veneers, bleach, and harsh chemicals, a quieter, more conscious oral care movement is emerging. At Laro, we believe this moment marks the future of how we care for the mouth — and the whole body it belongs to.
Below, we explore the themes behind this new wave of oral care — and how we’re putting them into practice.
1. Embracing Imperfection: Goodbye to the “Fake Smile”
The overly uniform, fluorescent-white smile — once a gold standard of beauty — is fading fast. In its place? A growing appreciation for individuality and authenticity.
Micro-contouring, gentle polishing, and subtle edge work are now favored over full veneers. These techniques work with the natural shape of your teeth, not against them. They don’t erase character; they refine it.
This is more than aesthetic. It signals a deeper respect for our biology — and a move away from over-correction at any cost.
Check this out:
At Luceo Dental, Dr. Tom Crawford-Clarke specializes in composite bonding — a non-invasive treatment where composite is artistically sculpted onto the natural tooth to achieve a "veneer" type result. This approach enhances smiles while preserving their unique character.
2. The Oral Microbiome: From Afterthought to Foundation
For decades, oral care products focused on killing “99.9% of bacteria.” But science tells a more nuanced story. Just like your gut or skin, your mouth is home to a diverse microbiome that plays a vital role in digestion, immunity, and even hormone regulation.
The new wave of oral care doesn’t aim to sterilize. It seeks to support.
At Laro, we avoid harsh surfactants like SLS, synthetic preservatives, and alcohols that disrupt microbial balance. Instead, we design formulas that work in harmony with the oral ecosystem — to freshen, cleanse, and protect without stripping.
Because a healthy mouth doesn’t come from killing bacteria. It comes from supporting balance.
3. Destination Dental: The Spa-like Clinic Experience
Another shift we’re seeing is architectural: dental spaces that borrow more from slow living retreats than sterile clinics. Natural materials, warm lighting, and sensorial experiences are becoming part of the new oral wellness landscape.
These aren’t gimmicks. They’re part of a broader redefinition of self-care — one that includes the mouth as a space for beauty, health, and daily ritual.
It’s a design philosophy we echo in our own products: minimal, tactile, and considered. Packaging that belongs on your bathroom shelf — not hidden in the cabinet.
Check this out:
Nejati Clinic in Belgravia, London, has transformed dental care with Guided Biofilm Therapy (GBT), turning routine cleanings into luxurious spa-like experiences. Their holistic approach bridges the gap between aesthetic and medical dentistry, offering treatments that rejuvenate both oral health and overall well-being.
4. Biological Dentistry: Oral Care as Whole Body Health
Perhaps the most powerful transformation is in how we understand the role of the mouth in overall health. Biological dentistry — a more integrative approach — is rapidly gaining traction.
Rather than treating the mouth in isolation, biological dentists recognize its influence on cardiovascular health, hormonal balance, inflammation, and more.
It’s a field grounded in science but practiced with intuition. One that aligns beautifully with our belief that oral care should sit at the intersection of wellness and design — not in a separate aisle.
Check this out:
At Chelsea Dental Clinic, biological dentistry isn't just metal and toxicity-free—it's also 100% evidence-based. Their approach combines advanced dental techniques with a deep understanding of how your mouth connects to your overall well-being.
The Laro Take: Ritual, Not Routine
We believe oral care should be more than clinical — it should be conscious. Ritualistic, not just routine. Designed for both form and function. Rooted in science, but guided by intuition.
This National Smile Month, we’re proud to champion a quieter kind of beauty: real, refined, and rooted in care.
Because when you start the day by caring for your mouth — with intention and integrity — you set the tone for how you treat your whole body.