As another year comes to a close, we’re reflecting on the journey that has shaped Laro into a growing community of people who care deeply about wellbeing, design and the rituals that support them. What started as a quiet reimagining of everyday oral care has evolved into a movement - one built around thoughtful ingredients, premium formulations and considered daily routines.
In this end-of-year update, we’re sharing the highlights that defined 2025, announcing our first-ever Laro rewards programme, and giving you an early look at what’s coming next: deeper expert-led content, expanded shipping across Europe, and a very exciting New Year’s Day giveaway.
Whether you’ve joined us for your first tube of naturally whitening toothpaste, upgraded your bathroom shelf with our Active Mouth Rinse, or shared Laro with friends, your support has shaped our biggest year yet.
2025: A Landmark Year for Premium, Design-Led Oral Care
This year brought milestones we could never have predicted—each one helping cement Laro’s mission to elevate oral care into a wellbeing ritual.
Press Features and Industry Recognition
We were honoured to be featured in to have been featured in Vogue, SheerLuxe, Hello! The Luxe Issue, Grazia, Wallpaper, The Guardian, IT'S LIQUID and more, all spotlighting Laro’s sustainable approach, zero-plastic packaging and science-led formulations using ingredients like hydroxyapatite and natural enzymes for whitening.
Expanding Across the UK and Europe
We opened up wider European shipping just in time for Christmas, allowing customers across the EU to access our fluoride-free, SLS-free, premium oral-care range.
New Retail & Hospitality Partners
From boutique design stores to luxury hotel bathrooms, Laro found its place in beautifully curated spaces—reflecting our belief that oral care should feel at home in the wellness and interior design world.
Selling Out (Twice!)
Demand exceeded expectations, leading to two UK sell-outs of our Naturally Whitening Toothpaste this year. We returned with upgraded packaging, aluminium caps and refined tubes, reinforcing our commitment to sustainability and quality.
Introducing The Laro Rewards Experience
To mark the end of the year, we’re launching our very first rewards programme - a limited trial created to thank our growing community.
Powered by Smile, the programme allows you to:
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Earn points with every purchase
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Unlock exclusive rewards over time
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Access early previews of upcoming launches
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Receive community-only perks throughout the year
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Enjoy our new referral programme, where sharing Laro with a friend earns both of you a reward when they place their first order
This marks a new chapter for Laro: one where loyalty is recognised, community is celebrated and the everyday act of brushing your teeth becomes even more meaningful.
Join the loyalty trial through the Ritual Rewards button on our website.
Coming in 2026: Expert-Led Content, Interviews and Deeper Education
Oral care is evolving - and so are we. Next year, we’ll be introducing in-depth, exclusive content featuring:
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Leading dentists
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Oral microbiome specialists
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Women’s health experts
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Designers and voices shaping modern wellness
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Thought leaders on sustainability, ritual and daily care
This new educational series will live exclusively within the Laro community, offering long-form insights that deepen the connection between oral health, whole-body wellbeing and mindful daily rituals.
A New Year’s Day Giveaway You Won’t Want to Miss
We’re starting the new year with something extraordinary: the chance to win a full year’s supply of Laro, alongside another beautiful, design-led personal care brand.
It’s our biggest giveaway to date - designed to celebrate better rituals and elevate your everyday essentials for 2026. Keep an eye on our channels on January 1st.
Looking Ahead
2025 has been full of momentum - sell-outs, new partnerships, international expansion and a rapidly growing community of people rethinking what oral care can be.
As we move into 2026, our focus is clear:
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more advanced science-led formulations,
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an expanded product line,
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deeper educational content,
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a refined loyalty experience,
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and an even stronger commitment to sustainability and design.
Thank you for being part of Laro’s journey. Together, we’re elevating an everyday ritual into something far more meaningful.
Wishing you a calm, restorative Christmas - and a new year filled with small rituals that make you feel good.